Position Title: Product Line Manager
Location REMOTE

Reports to: Product Marketing Director

Job Purpose:
• Manage assigned product line to achieve company goals and targets.
• Elaborate strategy, business / marketing plan and products roadmap for current and potential new markets addressed by Client which maximize sales, gross profit and trading profit and grow client at a market leading rate.
• Obtain competitive information from external consultants / surveys and conduct in-depth economical and technical benchmarks resulting in a good understanding of competitive landscape.
• Based on future market requirements, define the right technology and products (connector, harness, and integrated assemblies) developed by engineering.
• In close collaboration with sales teams and Marketing Communication, participate in the elaboration of all go-to-market strategies and materials.
• Develop pricing strategies to maximize profit, revenue and market share.
• Deliver customer satisfaction while providing long-term value for the company.
Responsibilities:
• Develop strategy and marketing plans for assigned product line.
• Specifies market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers.
• Develop and analyze key metrics for the assigned product line on a regular basis to assess overall performance.
• Ensure profitability of assigned product line.
• Collaborate with engineering to define product release requirements and roadmap.
• Actively manage product lifecycle – conceptualization, launch, production, and end of life.
• Utilize pricing power framework to establish reference prices.
• Provide input into the discounting guidelines.
• Collaborate with Marketing Communications to define product market communication objectives, go-to-market strategy, and launch plan (product positioning, key benefits, target customers).
• Support development, release, and dissemination of marketing collaterals, including web content.
• Conduct market, customer, competitor, and user research; analyze potential partner relationships, if applicable, for the product line.
• Monitor Client and competitors’ share in addressed market.
• Maintain a comprehensive product offering presentation.
• Contribute to clients synergies, manufacturing, and sales.
• Actively support key stakeholders by providing trainings, meeting with customers, and participating in project reviews.
• Co-define with Sales strategic customers list and associated level of service.
• Comply with all programs, policies, procedures, and participate in required trainings.
Technical Knowledge, Skills and Abilities:
Bachelor’s degree in Business, Marketing or a four-year technical degree.
Technical experience required.
Travel %:
Up to 35% (may vary from 100% travel one month to 0% travel the next).
Security: Please State if US Citizen or permanent Resident Required
Must be US Citizen or Permanent Resident to comply with ITAR requirements.
Planning and Decision Making:
• Excellent planning skills required.
Impact and Scope:
• Across the product line.
Identified training mandatory for the role to be completed competently
• EHS
• Ethics
• Information Security
• Trade Compliance
• NPI process
• Product change and end-of-life notification
• Global quoting process